{"product_id":"sustenance-herbs-green-lippies-capsules","title":"Sustenance Herbs Green Lippies | New Zealand Green-Lipped Mussel Oil","description":"\u003c!-- GREEN LIPPIES FOR PETS — Shopify Product Description HTML --\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- Paste this into the product description using the HTML (\u003c\u003e) editor in Shopify --\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- ── HERO ── --\u003e\n\u003cdiv style=\"background: #f0f2ef; border-radius: 12px; padding: 32px 24px; text-align: center; margin-bottom: 24px; border: 1px solid #CAD6C8;\"\u003e\n\u003cp style=\"font-size: 12px; font-weight: 600; letter-spacing: 0.08em; text-transform: uppercase; color: #4a5c47; margin: 0 0 12px;\"\u003eSustenance Herbs · Green Lippies for Pets\u003c\/p\u003e\n\u003ch1 style=\"font-size: 26px; font-weight: bold; color: #3a4838; line-height: 1.3; margin: 0 0 12px;\"\u003eFish Oil Is a Strong Foundation. Green Lipped Mussel Adds the ETA Omega-3, Natural Cartilage Compounds, and Whole-Food Marine Bioactives That Work Alongside It.\u003c\/h1\u003e\n\u003cp style=\"font-size: 16px; color: #5a6e58; line-height: 1.7; max-width: 540px; margin: 0 auto 20px;\"\u003ePure New Zealand green lipped mussel oil. EPA and DHA like fish oil. Plus ETA — the rare omega-3 found in significant amounts only in this one shellfish, that blocks both major inflammatory pathways simultaneously, including the one most pharmaceutical medications leave untouched. For dogs and cats of all ages, including puppies and kittens.\u003c\/p\u003e\n\u003cdiv style=\"display: flex; flex-wrap: wrap; gap: 10px; justify-content: center;\"\u003e\n\u003cspan style=\"display: inline-flex; align-items: center; gap: 6px; font-size: 13px; color: #4a5c47; background: #fff; padding: 7px 14px; border-radius: 99px; border: 1px solid #CAD6C8;\"\u003e✓ 100% Made in New Zealand\u003c\/span\u003e \u003cspan style=\"display: inline-flex; align-items: center; gap: 6px; font-size: 13px; color: #4a5c47; background: #fff; padding: 7px 14px; border-radius: 99px; border: 1px solid #CAD6C8;\"\u003e✓ For Dogs and Cats · All Ages\u003c\/span\u003e \u003cspan style=\"display: inline-flex; align-items: center; gap: 6px; font-size: 13px; color: #4a5c47; background: #fff; padding: 7px 14px; border-radius: 99px; border: 1px solid #CAD6C8;\"\u003e✓ Sustainably Harvested\u003c\/span\u003e \u003cspan style=\"display: inline-flex; align-items: center; gap: 6px; font-size: 13px; color: #4a5c47; background: #fff; padding: 7px 14px; border-radius: 99px; border: 1px solid #CAD6C8;\"\u003e✓ Vet Recommended\u003c\/span\u003e \u003cspan style=\"display: inline-flex; align-items: center; gap: 6px; font-size: 13px; color: #e05252; background: #fff; padding: 7px 14px; border-radius: 99px; border: 1px solid #e05252; font-weight: 600;\"\u003e⚠ Not for Pets with Shellfish Allergy\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ── OPENING HOOK ── --\u003e\n\u003cdiv style=\"margin-bottom: 32px;\"\u003e\n\u003cp style=\"font-size: 12px; font-weight: 600; letter-spacing: 0.08em; text-transform: uppercase; color: #768b71; margin: 0 0 6px;\"\u003eHow this was discovered — and why it matters for your dog\u003c\/p\u003e\n\u003ch2 style=\"font-size: 22px; font-weight: bold; color: #111; line-height: 1.3; margin: 0 0 12px;\"\u003eResearchers in the 1960s noticed something unusual about the Maori coastal communities of New Zealand. They had dramatically lower rates of arthritis than the general population. The difference traced back to one food: the green lipped mussel they ate in large quantities.\u003c\/h2\u003e\n\u003cp style=\"font-size: 15px; color: #555; line-height: 1.75; margin: 0 0 12px;\"\u003eDecades of research since has identified what makes the New Zealand green lipped mussel different from every other marine food source. Green lipped mussel builds on the omega-3 foundation that fish oil provides. It delivers EPA and DHA — the same well-established omega-3 fatty acids in fish oil — alongside additional fatty acids including ETA and OTA that are not present in significant amounts in any other natural source.\u003c\/p\u003e\n\u003cp style=\"font-size: 15px; color: #555; line-height: 1.75; margin: 0 0 12px;\"\u003eETA (eicosatetraenoic acid, pronounced \"eye-co-suh-TET-ruh-ee-noh-ick\") is what makes this so clinically important. The body has two major inflammatory pathways. ETA inhibits both of them simultaneously through natural marine chemistry. Most pharmaceutical anti-inflammatories target only one. Boswellia — one of the most respected herbal anti-inflammatories in this catalog — targets the one the pharmaceuticals miss. ETA does both at once. That is unusual for any natural compound.\u003c\/p\u003e\n\u003cdiv style=\"border-left: 4px solid #768B71; background: #f0f2ef; padding: 16px 20px; border-radius: 0 10px 10px 0;\"\u003e\n\u003cp style=\"font-size: 15px; color: #3a4838; line-height: 1.75; margin: 0 0 10px;\"\u003eBeyond the omega profile, the mussel contains natural glycosaminoglycans (pronounced \"glike-oh-saa-min-oh-GLY-kans\") — the same structural building blocks that make up joint cartilage, including chondroitin — alongside marine peptides and other bioactive compounds that make green lipped mussel a broader-spectrum marine supplement.\u003c\/p\u003e\n\u003cp style=\"font-size: 15px; color: #3a4838; line-height: 1.75; margin: 0;\"\u003eGreen Lippies for Pets is pure New Zealand green lipped mussel oil, stabilized with New Zealand olive oil and natural vitamin E, delivered in a simple digestible gel cap with no synthetic additives. For dogs and cats of all ages — from puppies and kittens whose developing brains need omega-3s through seniors whose joints need anti-inflammatory support. One marine supplement. Built on the same omega-3 foundation as fish oil, with additional compounds the mussel provides uniquely. Backed by decades of research rooted in real human observation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ── ETA EDUCATION BLOCK ── --\u003e\n\u003cdiv style=\"background: #3a4838; border-radius: 12px; padding: 26px 24px; margin-bottom: 32px;\"\u003e\n\u003cp style=\"font-size: 12px; font-weight: 600; letter-spacing: 0.08em; text-transform: uppercase; color: #fff; margin: 0 0 10px;\"\u003eWhy ETA changes what omega-3 supplementation can do for your dog's joints\u003c\/p\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; color: #fff; line-height: 1.35; margin: 0 0 12px;\"\u003eThe body has two main inflammatory pathways. Standard joint medications block one. Boswellia blocks the other. ETA — found only in meaningful amounts in green lipped mussel — blocks both at once through natural marine chemistry.\u003c\/h2\u003e\n\u003cdiv style=\"display: flex; gap: 12px; flex-wrap: wrap;\"\u003e\n\u003cdiv style=\"flex: 1; min-width: 200px; background: rgba(255,255,255,0.1); border-radius: 10px; padding: 16px;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #fff; margin: 0 0 6px; text-transform: uppercase; letter-spacing: 0.05em;\"\u003eThe COX-2 pathway\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #fff; line-height: 1.65; margin: 0;\"\u003eCOX-2 is the inflammatory pathway that pharmaceutical anti-inflammatories like Rimadyl and Meloxicam target. It drives the acute inflammation, pain, and swelling that make joint disease painful. Blocking COX-2 is the primary mechanism behind most veterinary pain medications for arthritis. ETA inhibits this pathway through natural marine chemistry — the same road, a different vehicle.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1; min-width: 200px; background: rgba(255,255,255,0.1); border-radius: 10px; padding: 16px;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #fff; margin: 0 0 6px; text-transform: uppercase; letter-spacing: 0.04em;\"\u003eThe 5-LOX pathway\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #fff; line-height: 1.65; margin: 0;\"\u003e5-LOX is the inflammatory pathway that most pharmaceutical pain medications leave untouched. It drives the deeper, more persistent inflammatory processes behind chronic joint disease. Boswellia is the best-known herbal compound for blocking this pathway — which is why boswellia is considered complementary to pharmaceutical anti-inflammatories rather than redundant. ETA inhibits this pathway too. Together with COX-2 inhibition, that means ETA is addressing both roads simultaneously.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1; min-width: 200px; background: rgba(255,255,255,0.08); border-radius: 10px; padding: 16px; border: 1px solid rgba(202,214,200,0.3);\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #fff; margin: 0 0 6px; text-transform: uppercase; letter-spacing: 0.04em;\"\u003eWhat green lipped mussel adds to the fish oil foundation\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #fff; line-height: 1.65; margin: 0;\"\u003eFish oil’s EPA and DHA are well-established omega-3 fatty acids with real anti-inflammatory and health benefits — and green lipped mussel provides both of those too. What it adds is ETA: an additional omega-3 that inhibits both the COX-2 and 5-LOX inflammatory pathways simultaneously, alongside natural glycosaminoglycans and marine peptides that come with the whole mussel oil. Green lipped mussel works in the same omega-3 direction that fish oil points, with additional compounds addressing additional pathways.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr style=\"border: none; border-top: 1px solid #e5e5e5; margin: 0 0 32px;\"\u003e\u003c!-- ── FORMULA ── --\u003e\n\u003cdiv style=\"margin-bottom: 32px;\"\u003e\n\u003cp style=\"font-size: 12px; font-weight: 600; letter-spacing: 0.08em; text-transform: uppercase; color: #768b71; margin: 0 0 6px;\"\u003eThe full formula\u003c\/p\u003e\n\u003ch2 style=\"font-size: 22px; font-weight: bold; color: #111; line-height: 1.3; margin: 0 0 8px;\"\u003eThree ingredients per gel cap. Each intentional. Nothing extra. 100% made in New Zealand so the entire supply chain stays short and traceable.\u003c\/h2\u003e\n\u003cp style=\"font-size: 15px; color: #555; line-height: 1.75; margin: 0 0 20px;\"\u003eNo synthetic preservatives. No artificial flavors. No fillers. The mussel oil, the carrier, the antioxidant preservation. That is the whole list.\u003c\/p\u003e\n\u003c!-- GLM OIL FEATURED --\u003e\n\u003cdiv style=\"margin-bottom: 12px;\"\u003e\n\u003cdiv style=\"border: 1px solid #CAD6C8; border-radius: 12px; padding: 18px; background: #e4ebe3;\"\u003e\n\u003cdiv style=\"display: flex; align-items: center; gap: 10px; margin-bottom: 10px;\"\u003e\n\u003cdiv style=\"width: 36px; height: 36px; background: #768B71; border-radius: 8px; display: flex; align-items: center; justify-content: center; flex-shrink: 0;\"\u003e\u003csvg width=\"18\" height=\"18\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u003e\u003cpath d=\"M12 2C8 6 4 10 4 14a8 8 0 0 0 16 0c0-4-4-8-8-12z\"\u003e\u003c\/path\u003e\u003cpath d=\"M8 14c0 2.2 1.8 4 4 4s4-1.8 4-4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong style=\"font-size: 14px; color: #3a4838; display: block;\"\u003eGreen Lipped Mussel Oil Extract (Perna canaliculus) — 50 mg per gel cap\u003c\/strong\u003e\n\u003cp style=\"font-size: 11px; color: #4a5c47; margin: 2px 0 0; font-style: italic;\"\u003eSustainably farmed on suspended ropes in New Zealand coastal waters · filter feeders that improve surrounding water quality · the only significant natural source of ETA omega-3\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-size: 12px; font-weight: bold; color: #4a5c47; margin: 0 0 5px; text-transform: uppercase; letter-spacing: 0.04em;\"\u003eWhat is actually inside the mussel oil — and why the combination matters as a whole\u003c\/p\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; gap: 8px; margin-bottom: 10px;\"\u003e\n\u003cdiv style=\"display: flex; gap: 10px; align-items: flex-start;\"\u003e\n\u003cspan style=\"font-size: 12px; font-weight: bold; color: #768b71; flex-shrink: 0; line-height: 1.6;\"\u003eETA\u003c\/span\u003e\n\u003cp style=\"font-size: 12px; color: #4a5c47; line-height: 1.6; margin: 0;\"\u003eThe rare omega-3 found in meaningful amounts only in this shellfish. Inhibits both the COX-2 and 5-LOX inflammatory pathways simultaneously — adding a layer of joint anti-inflammatory action that builds on what EPA and DHA provide.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 10px; align-items: flex-start;\"\u003e\n\u003cspan style=\"font-size: 12px; font-weight: bold; color: #768b71; flex-shrink: 0; line-height: 1.6;\"\u003eEPA\u003c\/span\u003e\n\u003cp style=\"font-size: 12px; color: #4a5c47; line-height: 1.6; margin: 0;\"\u003eThe most well-studied anti-inflammatory omega-3, also in fish oil. The body uses EPA to produce its own natural anti-inflammatory compounds (called resolvins and protectins) that actively resolve inflammation rather than just suppressing it. EPA also supports cardiovascular and immune function.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 10px; align-items: flex-start;\"\u003e\n\u003cspan style=\"font-size: 12px; font-weight: bold; color: #768b71; flex-shrink: 0; line-height: 1.6;\"\u003eDHA\u003c\/span\u003e\n\u003cp style=\"font-size: 12px; color: #4a5c47; line-height: 1.6; margin: 0;\"\u003eThe omega-3 most important for brain and nerve health. DHA is a major structural component of brain tissue and of the protective coating around nerve fibers. Particularly important for developing puppies and kittens, and for senior dogs whose cognitive function depends on adequate brain fatty acid availability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 10px; align-items: flex-start;\"\u003e\n\u003cspan style=\"font-size: 12px; font-weight: bold; color: #768b71; flex-shrink: 0; line-height: 1.6;\"\u003eOTA\u003c\/span\u003e\n\u003cp style=\"font-size: 12px; color: #4a5c47; line-height: 1.6; margin: 0;\"\u003eAnother omega-3 compound in green lipped mussel that the body can convert into other beneficial fatty acids, contributing to the overall omega profile that whole-food marine sources provide.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 10px; align-items: flex-start;\"\u003e\n\u003cspan style=\"font-size: 12px; font-weight: bold; color: #768b71; flex-shrink: 0; line-height: 1.6;\"\u003eGAGs\u003c\/span\u003e\n\u003cp style=\"font-size: 12px; color: #4a5c47; line-height: 1.6; margin: 0;\"\u003eNatural glycosaminoglycans — the structural building blocks of joint cartilage, including chondroitin — from the mussel's own tissue. Provided in a whole-food form the body can readily absorb, contributing to direct cartilage support alongside the anti-inflammatory omega action.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #3a4838; border-radius: 8px; padding: 10px 12px;\"\u003e\n\u003cp style=\"font-size: 12px; color: #fff; margin: 0; line-height: 1.65;\"\u003eThe research on green lipped mussel consistently shows that the whole mussel oil outperforms purified individual components. The ETA, EPA, DHA, glycosaminoglycans, marine peptides, and natural antioxidants work together in ways that isolated omega-3 supplements cannot replicate. This is the reason whole-food marine sources are studied in peer-reviewed journals and not just in supplement marketing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- OLIVE OIL + VIT E COMPACT PAIR --\u003e\n\u003cdiv style=\"display: flex; gap: 10px; flex-wrap: wrap;\"\u003e\n\u003cdiv style=\"flex: 1; min-width: 250px; border: 1px solid #e5e5e5; border-radius: 12px; padding: 14px; background: #fff;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #3a4838; margin: 0 0 3px;\"\u003eNew Zealand Olive Oil — 99.8 mg per cap\u003c\/p\u003e\n\u003cp style=\"font-size: 11px; font-weight: bold; color: #4a5c47; margin: 0 0 5px; text-transform: uppercase; letter-spacing: 0.03em;\"\u003eThe carrier — and a quality choice that keeps the supply chain in one country\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #555; line-height: 1.6; margin: 0;\"\u003eOlive oil serves two purposes here. First, it is the stable carrier medium that delivers the mussel oil in a well-absorbed form. Second, it contains its own beneficial monounsaturated fatty acids and natural polyphenol antioxidants that help protect the more delicate omega-3 compounds from oxidation. Using New Zealand olive oil as the carrier for New Zealand mussel oil keeps the entire supply chain within one country — traceable from ocean to bottle.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1; min-width: 250px; border: 1px solid #e5e5e5; border-radius: 12px; padding: 14px; background: #fff;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #3a4838; margin: 0 0 3px;\"\u003eNatural Vitamin E — 0.2 mg per cap\u003c\/p\u003e\n\u003cp style=\"font-size: 11px; font-weight: bold; color: #4a5c47; margin: 0 0 5px; text-transform: uppercase; letter-spacing: 0.03em;\"\u003eThe antioxidant protector — instead of synthetic preservatives\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #555; line-height: 1.6; margin: 0;\"\u003eOmega-3 fatty acids are fragile — they can break down through oxidation (the same process that makes kitchen oils go rancid). Vitamin E is a natural fat-soluble antioxidant that prevents this breakdown, keeping the fatty acids active and fresh both on the shelf and inside the body. Using natural vitamin E means no BHT, BHA, or synthetic chemical preservatives. The small amount in each cap also provides genuine nutritional benefit for skin health, immune function, and cellular health.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr style=\"border: none; border-top: 1px solid #e5e5e5; margin: 0 0 32px;\"\u003e\u003c!-- ── WHAT HAPPENS IN THE BODY ── --\u003e\n\u003cdiv style=\"margin-bottom: 32px;\"\u003e\n\u003cp style=\"font-size: 12px; font-weight: 600; letter-spacing: 0.08em; text-transform: uppercase; color: #768b71; margin: 0 0 6px;\"\u003eWhat this does in your pet's body over time\u003c\/p\u003e\n\u003ch2 style=\"font-size: 22px; font-weight: bold; color: #111; line-height: 1.3; margin: 0 0 12px;\"\u003eEvery system that omega-3 fatty acids and marine bioactives support. Working simultaneously, building gradually.\u003c\/h2\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; gap: 8px;\"\u003e\n\u003cdiv style=\"display: flex; align-items: flex-start; gap: 14px; padding: 12px 16px; border: 1px solid #CAD6C8; border-radius: 10px; background: #e4ebe3;\"\u003e\n\u003csvg width=\"16\" height=\"16\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#768B71\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex-shrink: 0; margin-top: 2px;\"\u003e\u003cpath d=\"M12 2L4 6v6c0 5.1 3.5 9.7 8 11.4C16.5 21.7 20 17.1 20 12V6z\"\u003e\u003c\/path\u003e\u003cpolyline points=\"9 12 11 14 15 10\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\n\u003cdiv\u003e\n\u003cp style=\"font-size: 14px; font-weight: bold; color: #3a4838; margin: 0 0 2px;\"\u003eCell membranes throughout the body are gradually shifting toward a less inflammatory composition\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #4a5c47; line-height: 1.6; margin: 0;\"\u003eOmega-3 fatty acids (ETA, EPA, DHA, OTA) are absorbed from the digestive tract and incorporated into cell membranes throughout the body. As more omega-3 rich membranes replace omega-6 rich ones, the cell's inflammatory baseline shifts. This is the fundamental mechanism — gradual, cumulative, and sustained with ongoing supplementation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; align-items: flex-start; gap: 14px; padding: 12px 16px; border: 1px solid #CAD6C8; border-radius: 10px; background: #e4ebe3;\"\u003e\n\u003csvg width=\"16\" height=\"16\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#768B71\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex-shrink: 0; margin-top: 2px;\"\u003e\u003cpath d=\"M8.5 14.5A2.5 2.5 0 0 0 11 12c0-1.38-.5-2-1-3-1.072-2.143-.224-4.054 2-6 .5 2.5 2 4.9 4 6.5 2 1.6 3 3.5 3 5.5a7 7 0 1 1-14 0c0-1.153.433-2.294 1-3a2.5 2.5 0 0 0 2.5 3z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n\u003cdiv\u003e\n\u003cp style=\"font-size: 14px; font-weight: bold; color: #3a4838; margin: 0 0 2px;\"\u003eBoth major inflammatory pathways in the joints are being addressed simultaneously\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #4a5c47; line-height: 1.6; margin: 0;\"\u003e\u003cstrong\u003eETA\u003c\/strong\u003e specifically inhibits both the COX-2 pathway and the 5-LOX pathway — addressing the two inflammatory roads that together drive most of the chronic inflammation in aging and arthritic joints. This dual-pathway action is what most anti-inflammatory products, natural or pharmaceutical, do not achieve alone.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; align-items: flex-start; gap: 14px; padding: 12px 16px; border: 1px solid #e5e5e5; border-radius: 10px; background: #fff;\"\u003e\n\u003csvg width=\"16\" height=\"16\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#768B71\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex-shrink: 0; margin-top: 2px;\"\u003e\u003cpath d=\"M9.5 2A2.5 2.5 0 0 1 12 4.5v15a2.5 2.5 0 0 1-4.96-.44L7 19v-1a2.5 2.5 0 0 1-2.496-2.32L4.5 15.5v-7a2.5 2.5 0 0 1 5 0v7a.5.5 0 0 0 1 0V4.5A2.5 2.5 0 0 1 12 2\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n\u003cdiv\u003e\n\u003cp style=\"font-size: 14px; font-weight: bold; color: #3a4838; margin: 0 0 2px;\"\u003eThe brain, nerves, and retina are receiving the structural omega-3 they depend on\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #555; line-height: 1.6; margin: 0;\"\u003e\u003cstrong\u003eDHA\u003c\/strong\u003e is incorporated into brain tissue, the protective coating around nerve fibers, and the light-sensitive tissue at the back of the eye. For developing puppies and kittens this supports proper neurological development. For senior dogs this supports the brain tissue that determines cognitive function and the nerve pathways that determine mobility and responsiveness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; align-items: flex-start; gap: 14px; padding: 12px 16px; border: 1px solid #e5e5e5; border-radius: 10px; background: #fff;\"\u003e\n\u003csvg width=\"16\" height=\"16\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#768B71\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex-shrink: 0; margin-top: 2px;\"\u003e\u003cpath d=\"M2 12c1.5-2 3-2 4.5 0s3 2 4.5 0 3-2 4.5 0 3 2 4.5 0\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n\u003cdiv\u003e\n\u003cp style=\"font-size: 14px; font-weight: bold; color: #3a4838; margin: 0 0 2px;\"\u003eJoint cartilage is receiving natural building block support from marine glycosaminoglycans\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #555; line-height: 1.6; margin: 0;\"\u003eThe natural glycosaminoglycans from the mussel's own tissue — including chondroitin — reach the joints in a highly bioavailable whole-food form, contributing to the maintenance and repair of joint cartilage structure alongside the anti-inflammatory omega-3 action.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; align-items: flex-start; gap: 14px; padding: 12px 16px; border: 1px solid #CAD6C8; border-radius: 10px; background: #e4ebe3;\"\u003e\n\u003csvg width=\"16\" height=\"16\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#768B71\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex-shrink: 0; margin-top: 2px;\"\u003e\u003cpath d=\"M12 2L4 6v6c0 5.1 3.5 9.7 8 11.4C16.5 21.7 20 17.1 20 12V6z\"\u003e\u003c\/path\u003e\u003cpolyline points=\"9 12 11 14 15 10\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\n\u003cdiv\u003e\n\u003cp style=\"font-size: 14px; font-weight: bold; color: #3a4838; margin: 0 0 2px;\"\u003eCumulative result over six to twelve weeks of consistent daily use\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #4a5c47; line-height: 1.6; margin: 0;\"\u003eBetter joint mobility. Glossier coat. Calmer skin. More energy and vitality. The specific improvements vary by individual and by how much the omega-3 baseline needed to shift. Coat changes often appear within three to four weeks. Joint changes typically emerge between six and twelve weeks. Benefits continue to build with ongoing daily use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ── CAUTIONS ── --\u003e\n\u003cdiv style=\"border: 2px solid #3a4838; border-radius: 12px; padding: 20px 22px; margin-bottom: 32px; background: #fff;\"\u003e\n\u003cdiv style=\"display: flex; align-items: center; gap: 10px; margin-bottom: 12px;\"\u003e\n\u003csvg width=\"20\" height=\"20\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#3a4838\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex-shrink: 0;\"\u003e\u003cpath d=\"M10.29 3.86L1.82 18a2 2 0 0 0 1.71 3h16.94a2 2 0 0 0 1.71-3L13.71 3.86a2 2 0 0 0-3.42 0z\"\u003e\u003c\/path\u003e\u003cline x1=\"12\" y1=\"9\" x2=\"12\" y2=\"13\"\u003e\u003c\/line\u003e\u003cline x1=\"12\" y1=\"17\" x2=\"12.01\" y2=\"17\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\n\u003cp style=\"font-size: 14px; font-weight: bold; color: #3a4838; margin: 0;\"\u003eCautions before starting\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; gap: 8px;\"\u003e\n\u003cdiv style=\"display: flex; align-items: flex-start; gap: 10px; padding: 8px 12px; background: #f7f7f5; border-radius: 8px; border: 1px solid #e5e5e5;\"\u003e\n\u003csvg width=\"13\" height=\"13\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#3a4838\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex-shrink: 0; margin-top: 2px;\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cline x1=\"12\" y1=\"8\" x2=\"12\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"12\" y1=\"16\" x2=\"12.01\" y2=\"16\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\n\u003cdiv\u003e\n\u003cspan style=\"font-size: 13px; color: #3a4838; line-height: 1.6; font-weight: bold;\"\u003eShellfish allergy — the most important consideration for this product.\u003c\/span\u003e\n\u003cp style=\"font-size: 13px; color: #3a4838; line-height: 1.6; margin: 4px 0 0;\"\u003eGreen lipped mussel is a shellfish. Pets with known shellfish or seafood allergies should not use this product. If you are unsure, introduce gradually and watch for signs of allergic reaction: itching, swelling, digestive upset, or hives. Stop immediately and consult your veterinarian if any reaction occurs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; align-items: flex-start; gap: 10px;\"\u003e\n\u003csvg width=\"13\" height=\"13\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#3a4838\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex-shrink: 0; margin-top: 2px;\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cline x1=\"12\" y1=\"8\" x2=\"12\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"12\" y1=\"16\" x2=\"12.01\" y2=\"16\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003cspan style=\"font-size: 13px; color: #3a4838; line-height: 1.6;\"\u003e\u003cstrong\u003ePre-surgical use:\u003c\/strong\u003e Discontinue at least seven days before any planned surgical procedure due to the mild blood-thinning effects of omega-3 fatty acids at higher doses.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; align-items: flex-start; gap: 10px;\"\u003e\n\u003csvg width=\"13\" height=\"13\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#3a4838\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex-shrink: 0; margin-top: 2px;\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cline x1=\"12\" y1=\"8\" x2=\"12\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"12\" y1=\"16\" x2=\"12.01\" y2=\"16\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003cspan style=\"font-size: 13px; color: #3a4838; line-height: 1.6;\"\u003e\u003cstrong\u003eDrug interactions:\u003c\/strong\u003e Omega-3 fatty acids can have mild blood-thinning effects that may interact with prescription anticoagulant medications. Discuss with your veterinarian if your pet is on blood thinners.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; align-items: flex-start; gap: 10px;\"\u003e\n\u003csvg width=\"13\" height=\"13\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#3a4838\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex-shrink: 0; margin-top: 2px;\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cline x1=\"12\" y1=\"8\" x2=\"12\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"12\" y1=\"16\" x2=\"12.01\" y2=\"16\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003cspan style=\"font-size: 13px; color: #3a4838; line-height: 1.6;\"\u003e\u003cstrong\u003eSoft stools:\u003c\/strong\u003e Some pets experience softer stools when first starting omega-3 supplementation. If this occurs, reduce the dose and increase gradually over one to two weeks.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr style=\"border: none; border-top: 1px solid #e5e5e5; margin: 0 0 32px;\"\u003e\u003c!-- ── IS THIS RIGHT ── --\u003e\n\u003cdiv style=\"margin-bottom: 32px;\"\u003e\n\u003cp style=\"font-size: 12px; font-weight: 600; letter-spacing: 0.08em; text-transform: uppercase; color: #768b71; margin: 0 0 6px;\"\u003eIs this right for your dog or cat?\u003c\/p\u003e\n\u003ch2 style=\"font-size: 22px; font-weight: bold; color: #111; line-height: 1.3; margin: 0 0 16px;\"\u003eWorth starting for any of these — and as a foundational supplement for any pet without one already.\u003c\/h2\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; gap: 8px;\"\u003e\n\u003cdiv style=\"display: flex; align-items: flex-start; gap: 12px; padding: 12px 14px; border: 1px solid #CAD6C8; border-radius: 10px; background: #e4ebe3;\"\u003e\n\u003cspan style=\"color: #768b71; font-size: 16px; flex-shrink: 0; line-height: 1.5;\"\u003e✓\u003c\/span\u003e \u003cspan style=\"font-size: 14px; color: #3a4838; line-height: 1.6;\"\u003e\u003cstrong\u003eIs a senior dog with joint stiffness\u003c\/strong\u003e — morning hesitation, slower on stairs, less enthusiasm for activity — who needs anti-inflammatory omega-3 support working through both inflammatory pathways at once\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; align-items: flex-start; gap: 12px; padding: 12px 14px; border: 1px solid #CAD6C8; border-radius: 10px; background: #e4ebe3;\"\u003e\n\u003cspan style=\"color: #768b71; font-size: 16px; flex-shrink: 0; line-height: 1.5;\"\u003e✓\u003c\/span\u003e \u003cspan style=\"font-size: 14px; color: #3a4838; line-height: 1.6;\"\u003e\u003cstrong\u003eHas been diagnosed with arthritis, hip dysplasia, or other joint conditions\u003c\/strong\u003e and your veterinarian is supportive of adding natural omega-3 and anti-inflammatory support as part of a comprehensive integrative protocol\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; align-items: flex-start; gap: 12px; padding: 12px 14px; border: 1px solid #e5e5e5; border-radius: 10px; background: #fff;\"\u003e\n\u003cspan style=\"color: #768b71; font-size: 16px; flex-shrink: 0; line-height: 1.5;\"\u003e✓\u003c\/span\u003e \u003cspan style=\"font-size: 14px; color: #222; line-height: 1.6;\"\u003eIs a puppy or kitten in the developmental phase whose nervous system, vision, and brain development depend on adequate DHA and omega-3 intake\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; align-items: flex-start; gap: 12px; padding: 12px 14px; border: 1px solid #e5e5e5; border-radius: 10px; background: #fff;\"\u003e\n\u003cspan style=\"color: #768b71; font-size: 16px; flex-shrink: 0; line-height: 1.5;\"\u003e✓\u003c\/span\u003e \u003cspan style=\"font-size: 14px; color: #222; line-height: 1.6;\"\u003eIs currently on fish oil and wants to add the ETA omega-3, natural glycosaminoglycans, and whole-food marine bioactives that come with green lipped mussel — working alongside the omega-3 foundation fish oil provides\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; align-items: flex-start; gap: 12px; padding: 12px 14px; border: 1px solid #e5e5e5; border-radius: 10px; background: #fff;\"\u003e\n\u003cspan style=\"color: #768b71; font-size: 16px; flex-shrink: 0; line-height: 1.5;\"\u003e✓\u003c\/span\u003e \u003cspan style=\"font-size: 14px; color: #222; line-height: 1.6;\"\u003eIs a breed predisposed to joint issues (Labradors, German Shepherds, Golden Retrievers, large and giant breeds) and you want to provide proactive joint maintenance before significant problems develop\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; align-items: flex-start; gap: 12px; padding: 12px 14px; border: 1px solid #e5e5e5; border-radius: 10px; background: #fff;\"\u003e\n\u003cspan style=\"color: #768b71; font-size: 16px; flex-shrink: 0; line-height: 1.5;\"\u003e✓\u003c\/span\u003e \u003cspan style=\"font-size: 14px; color: #222; line-height: 1.6;\"\u003eHas chronic mild skin issues or a dull coat and you want to address the omega-3 foundation that skin and coat health depends on\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: inline-flex; align-items: flex-start; gap: 12px; padding: 12px 14px; border: 1px solid #e5e5e5; border-radius: 10px; background: #fff;\"\u003e\n\u003cspan style=\"color: #768b71; font-size: 16px; flex-shrink: 0; line-height: 1.5;\"\u003e✓\u003c\/span\u003e \u003cspan style=\"font-size: 14px; color: #222; line-height: 1.6;\"\u003eIs otherwise healthy and you want to provide foundational natural omega-3 nutrition as a daily wellness supplement for any age of dog or cat\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr style=\"border: none; border-top: 1px solid #e5e5e5; margin: 0 0 32px;\"\u003e\u003c!-- ── DOSING ── --\u003e\n\u003cdiv style=\"margin-bottom: 32px;\"\u003e\n\u003cp style=\"font-size: 12px; font-weight: 600; letter-spacing: 0.08em; text-transform: uppercase; color: #768b71; margin: 0 0 6px;\"\u003eHow to give it\u003c\/p\u003e\n\u003ch2 style=\"font-size: 22px; font-weight: bold; color: #111; line-height: 1.3; margin: 0 0 8px;\"\u003eOnce daily or every other day depending on species and size. Three ways to give it. Six to twelve weeks for full evaluation.\u003c\/h2\u003e\n\u003cp style=\"font-size: 15px; color: #555; line-height: 1.75; margin: 0 0 16px;\"\u003eMost dogs accept the gel cap hidden in a small amount of wet food, peanut butter, or a pill pocket. Many cats accept the cap punctured and squeezed onto wet food — the marine flavor is often appealing to cats. For pets who reject capsules entirely, the cap can be punctured with a pin or scissors and the oil squeezed directly onto food.\u003c\/p\u003e\n\u003cdiv style=\"border-radius: 12px; overflow: hidden; border: 1px solid #e5e5e5; margin-bottom: 16px;\"\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; font-size: 14px;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background: #e4ebe3;\"\u003e\n\u003cth style=\"padding: 12px 16px; text-align: left; font-weight: bold; color: #3a4838; border-bottom: 1px solid #CAD6C8;\"\u003eSpecies and Weight\u003c\/th\u003e\n\u003cth style=\"padding: 12px 16px; text-align: left; font-weight: bold; color: #3a4838; border-bottom: 1px solid #CAD6C8;\"\u003eRecommended Dose\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background: #fff;\"\u003e\n\u003ctd style=\"padding: 12px 16px; color: #333; border-bottom: 1px solid #f0f0f0;\"\u003eCats 10 to 20 lbs\u003c\/td\u003e\n\u003ctd style=\"padding: 12px 16px; color: #333; border-bottom: 1px solid #f0f0f0;\"\u003e1 gel cap every other day\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #f7f7f5;\"\u003e\n\u003ctd style=\"padding: 12px 16px; color: #333; border-bottom: 1px solid #f0f0f0;\"\u003eDogs 10 to 25 lbs\u003c\/td\u003e\n\u003ctd style=\"padding: 12px 16px; color: #333; border-bottom: 1px solid #f0f0f0;\"\u003e1 gel cap every other day\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #fff;\"\u003e\n\u003ctd style=\"padding: 12px 16px; color: #333; border-bottom: 1px solid #f0f0f0;\"\u003eDogs 26 to 90 lbs\u003c\/td\u003e\n\u003ctd style=\"padding: 12px 16px; color: #333; border-bottom: 1px solid #f0f0f0;\"\u003e1 gel cap every day\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #f7f7f5;\"\u003e\n\u003ctd style=\"padding: 12px 16px; color: #333;\"\u003eDogs over 90 lbs\u003c\/td\u003e\n\u003ctd style=\"padding: 12px 16px; color: #333;\"\u003eContact Sustenance Herbs or your veterinarian for adjusted dosing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-left: 4px solid #768B71; background: #f0f2ef; padding: 14px 18px; border-radius: 0 10px 10px 0; margin-bottom: 12px;\"\u003e\n\u003cp style=\"font-size: 13px; color: #3a4838; line-height: 1.7; margin: 0;\"\u003e\u003cstrong\u003ePractical notes:\u003c\/strong\u003e Dose can be increased under veterinary guidance for senior dogs with significant joint disease, dogs in active rehabilitation, or dogs with high inflammatory burden. For pets currently on fish oil, Green Lippies works well as a direct substitute — it covers the same EPA and DHA base while adding ETA and the broader marine bioactives. Some pet parents use both; others use Green Lippies alone. Talk to your veterinarian about what fits your protocol. Store in a cool dry place away from direct sunlight. Refrigeration not required but can extend shelf life of opened bottles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr style=\"border: none; border-top: 1px solid #e5e5e5; margin: 0 0 32px;\"\u003e\u003c!-- ── WORKS WELL WITH ── --\u003e\n\u003cdiv style=\"margin-bottom: 32px;\"\u003e\n\u003cp style=\"font-size: 12px; font-weight: 600; letter-spacing: 0.08em; text-transform: uppercase; color: #768b71; margin: 0 0 6px;\"\u003eWorks well with\u003c\/p\u003e\n\u003ch2 style=\"font-size: 22px; font-weight: bold; color: #111; line-height: 1.3; margin: 0 0 12px;\"\u003eGreen Lippies is the omega-3 and marine bioactive foundation. These formulas add the structural, anti-inflammatory, and senior vitality layers that complete a comprehensive joint and wellness protocol.\u003c\/h2\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; gap: 8px;\"\u003e\n\u003cdiv style=\"display: flex; align-items: flex-start; gap: 12px; padding: 14px 16px; border: 1px solid #CAD6C8; border-radius: 10px; background: #e4ebe3;\"\u003e\n\u003csvg width=\"18\" height=\"18\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#768B71\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex-shrink: 0; margin-top: 2px;\"\u003e\u003cpolygon points=\"12 2 15.09 8.26 22 9.27 17 14.14 18.18 21.02 12 17.77 5.82 21.02 7 14.14 2 9.27 8.91 8.26 12 2\"\u003e\u003c\/polygon\u003e\u003c\/svg\u003e\n\u003cdiv\u003e\n\u003cp style=\"font-size: 14px; font-weight: bold; color: #3a4838; margin: 0 0 2px;\"\u003eThorneVet Joint Support Formula Powder · \u003cem\u003eThe daily structural joint layer\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #4a5c47; line-height: 1.6; margin: 0;\"\u003eGreen Lippies addresses the omega-3 anti-inflammatory and natural glycosaminoglycan side of joint health. Joint Support Formula provides the broader nutritional joint foundation — glucosamine, chondroitin, and additional cartilage building blocks. Different mechanisms, complementary action, most complete together.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; align-items: flex-start; gap: 12px; padding: 14px 16px; border: 1px solid #e5e5e5; border-radius: 10px; background: #fff;\"\u003e\n\u003csvg width=\"18\" height=\"18\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#768B71\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex-shrink: 0; margin-top: 2px;\"\u003e\u003cpath d=\"M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71\"\u003e\u003c\/path\u003e\u003cpath d=\"M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n\u003cdiv\u003e\n\u003cp style=\"font-size: 14px; font-weight: bold; color: #3a4838; margin: 0 0 2px;\"\u003eThorneVet CollagenVET Powder\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #555; line-height: 1.6; margin: 0;\"\u003eCollagen is the protein scaffolding that holds joint cartilage, tendons, and ligaments together. Hydrolyzed collagen peptides provide the structural building block that omega-3s support from the anti-inflammatory side but cannot build directly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; align-items: flex-start; gap: 12px; padding: 14px 16px; border: 1px solid #e5e5e5; border-radius: 10px; background: #fff;\"\u003e\n\u003csvg width=\"18\" height=\"18\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#768B71\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex-shrink: 0; margin-top: 2px;\"\u003e\u003cpath d=\"M8.5 14.5A2.5 2.5 0 0 0 11 12c0-1.38-.5-2-1-3-1.072-2.143-.224-4.054 2-6 .5 2.5 2 4.9 4 6.5 2 1.6 3 3.5 3 5.5a7 7 0 1 1-14 0c0-1.153.433-2.294 1-3a2.5 2.5 0 0 0 2.5 3z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n\u003cdiv\u003e\n\u003cp style=\"font-size: 14px; font-weight: bold; color: #3a4838; margin: 0 0 2px;\"\u003eSustenance Herbs Boswellia-Turmeric\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #555; line-height: 1.6; margin: 0;\"\u003eETA in Green Lippies addresses both inflammatory pathways through marine fatty acid chemistry. Boswellia addresses the LOX pathway through resin chemistry. Turmeric adds curcumin's anti-inflammatory action. For dogs with more significant joint inflammation, layering these provides even broader natural anti-inflammatory coverage through different chemical mechanisms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; align-items: flex-start; gap: 12px; padding: 14px 16px; border: 1px solid #e5e5e5; border-radius: 10px; background: #fff;\"\u003e\n\u003csvg width=\"18\" height=\"18\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#768B71\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex-shrink: 0; margin-top: 2px;\"\u003e\u003cpath d=\"M12 2L4 6v6c0 5.1 3.5 9.7 8 11.4C16.5 21.7 20 17.1 20 12V6z\"\u003e\u003c\/path\u003e\u003cpolyline points=\"9 12 11 14 15 10\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\n\u003cdiv\u003e\n\u003cp style=\"font-size: 14px; font-weight: bold; color: #3a4838; margin: 0 0 2px;\"\u003eThorneVet CurcuVET-SA150 Powder\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #555; line-height: 1.6; margin: 0;\"\u003eConcentrated phytosome curcumin provides systemic anti-inflammatory support through a different mechanism than the omega-3 pathway — addressing inflammation across all body systems alongside the omega-3 foundation that Green Lippies provides. Different chemical mechanism, complementary direction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; align-items: flex-start; gap: 12px; padding: 14px 16px; border: 1px solid #e5e5e5; border-radius: 10px; background: #fff;\"\u003e\n\u003csvg width=\"18\" height=\"18\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#768B71\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex-shrink: 0; margin-top: 2px;\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"5\"\u003e\u003c\/circle\u003e\u003cpath d=\"M12 7V4\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 20v-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7 12H4\"\u003e\u003c\/path\u003e\u003cpath d=\"M20 12h-3\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n\u003cdiv\u003e\n\u003cp style=\"font-size: 14px; font-weight: bold; color: #3a4838; margin: 0 0 2px;\"\u003eSustenance Herbs Aging Gracefully\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #555; line-height: 1.6; margin: 0;\"\u003eFor senior dogs whose joint concerns are part of a broader picture of aging — cognitive changes, reduced vitality, immune weakening — Aging Gracefully provides adaptogenic and antioxidant whole-body senior support that complements the targeted joint and omega-3 work of Green Lippies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr style=\"border: none; border-top: 1px solid #e5e5e5; margin: 0 0 32px;\"\u003e\u003c!-- ── FAQ ── --\u003e\n\u003cdiv style=\"margin-bottom: 32px;\"\u003e\n\u003cp style=\"font-size: 12px; font-weight: 600; letter-spacing: 0.08em; text-transform: uppercase; color: #768b71; margin: 0 0 6px;\"\u003eQuestions and answers\u003c\/p\u003e\n\u003ch2 style=\"font-size: 22px; font-weight: bold; color: #111; line-height: 1.3; margin: 0 0 20px;\"\u003eEverything you want to know before you buy.\u003c\/h2\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; gap: 12px;\"\u003e\n\u003cdiv style=\"border: 1px solid #e5e5e5; border-radius: 12px; padding: 18px; background: #fff;\"\u003e\n\u003cp style=\"font-size: 14px; font-weight: bold; color: #3a4838; margin: 0 0 8px;\"\u003eHow does green lipped mussel compare to fish oil for dogs?\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0;\"\u003eBoth are valuable sources of omega-3 fatty acids and both have real, well-documented benefits for dogs. Fish oil delivers EPA and DHA — two important anti-inflammatory omega-3s. Green lipped mussel delivers those same two plus ETA (the omega-3 that inhibits both major inflammatory pathways simultaneously) and OTA, along with natural glycosaminoglycans (joint cartilage building blocks including chondroitin) and marine peptides. They work in the same direction — green lipped mussel adds additional compounds to that omega-3 foundation. For dogs with joint concerns specifically, the addition of ETA and natural cartilage compounds makes green lipped mussel a particularly well-suited daily supplement, used alongside or instead of fish oil depending on the protocol.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border: 1px solid #e5e5e5; border-radius: 12px; padding: 18px; background: #fff;\"\u003e\n\u003cp style=\"font-size: 14px; font-weight: bold; color: #3a4838; margin: 0 0 8px;\"\u003eWhat is ETA and why does it matter?\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0;\"\u003eETA (eicosatetraenoic acid) is an omega-3 fatty acid found in significant amounts only in green lipped mussel. What makes it clinically important is its action on inflammation. The body has two main inflammatory pathways — the COX-2 pathway (targeted by pharmaceutical anti-inflammatories like Rimadyl) and the 5-LOX pathway (the one most medications leave untouched, which boswellia is known for addressing through herbal action). ETA has been shown to inhibit both pathways simultaneously through natural marine chemistry. Very few natural compounds achieve this dual-pathway action, which is why the research on green lipped mussel for joint health specifically has been so consistently positive.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border: 1px solid #e5e5e5; border-radius: 12px; padding: 18px; background: #fff;\"\u003e\n\u003cp style=\"font-size: 14px; font-weight: bold; color: #3a4838; margin: 0 0 8px;\"\u003eCan green lipped mussel help my dog with hip dysplasia?\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0;\"\u003eHip dysplasia is a structural joint condition that requires comprehensive veterinary management — weight management, appropriate exercise, physical therapy, anti-inflammatory care, and sometimes surgery for severe cases. Green lipped mussel oil cannot fix the structural problem. What it can do is provide natural ETA anti-inflammatory action through both pathways, natural glycosaminoglycan (joint cartilage building block) support, and the broader omega-3 nutrition that supports tissue health — as part of a comprehensive integrative protocol alongside veterinary care. One of our verified buyers shared that her veterinarian specifically recommended Green Lippies alongside physical therapy for her dog's hip dysplasia, and reported the dog is \"running like a puppy\" with consistent daily use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border: 1px solid #e5e5e5; border-radius: 12px; padding: 18px; background: #fff;\"\u003e\n\u003cp style=\"font-size: 14px; font-weight: bold; color: #3a4838; margin: 0 0 8px;\"\u003eIs the green lipped mussel sustainably harvested?\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0;\"\u003eGreen lipped mussels are one of the most sustainably farmed seafoods available. They are grown on suspended ropes in clean New Zealand coastal waters — no bottom trawling, no habitat destruction, no bycatch of other marine species. As filter feeders, mussels take their nutrition from the surrounding seawater rather than requiring feed inputs, and the process actually improves the water quality around the farms. No feed. No chemicals. Regenerating naturally. New Zealand has strict environmental regulations for the mussel farming industry, and the product is 100% made in New Zealand, keeping the supply chain short and traceable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border: 1px solid #e5e5e5; border-radius: 12px; padding: 18px; background: #fff;\"\u003e\n\u003cp style=\"font-size: 14px; font-weight: bold; color: #3a4838; margin: 0 0 8px;\"\u003eCan puppies and kittens take this?\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0;\"\u003eYes — omega-3 fatty acids are particularly important during development because DHA is essential for proper brain and nerve development. Puppies and kittens whose diets are adequate in DHA show better cognitive development, visual acuity, and nervous system function. Green Lippies is formulated for pets of all ages including developing puppies and kittens. Start with veterinary input on appropriate timing and dose for very young animals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border: 1px solid #e5e5e5; border-radius: 12px; padding: 18px; background: #fff;\"\u003e\n\u003cp style=\"font-size: 14px; font-weight: bold; color: #3a4838; margin: 0 0 8px;\"\u003eHow long until we see results?\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0;\"\u003eOmega-3 supplementation works by gradually incorporating into cell membranes throughout the body — a process that takes weeks to months. Most pet parents notice initial coat improvements (glossier, better texture) within three to four weeks. Joint mobility changes typically emerge between six and twelve weeks of consistent daily use. The benefits continue to build with ongoing supplementation because the cell membrane composition keeps shifting toward the beneficial omega-3 rich profile. This is a foundational nutritional supplement that produces cumulative benefits over time, not an acute or fast-acting intervention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr style=\"border: none; border-top: 1px solid #e5e5e5; margin: 0 0 32px;\"\u003e\u003c!-- ── QUALITY BADGES ── --\u003e\n\u003cdiv style=\"margin-bottom: 32px; text-align: center;\"\u003e\n\u003cp style=\"font-size: 12px; font-weight: 600; letter-spacing: 0.08em; text-transform: uppercase; color: #768b71; margin: 0 0 16px;\"\u003eThe clean formula standard you expect\u003c\/p\u003e\n\u003cdiv style=\"display: flex; flex-wrap: wrap; gap: 10px; justify-content: center;\"\u003e\n\u003cspan style=\"display: inline-flex; align-items: center; gap: 8px; font-size: 13px; color: #555; background: #f7f7f5; padding: 9px 16px; border-radius: 10px; border: 1px solid #e5e5e5;\"\u003e\u003csvg width=\"14\" height=\"14\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#768B71\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex-shrink: 0;\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cline x1=\"2\" y1=\"12\" x2=\"22\" y2=\"12\"\u003e\u003c\/line\u003e\u003cpath d=\"M12 2a15.3 15.3 0 0 1 4 10 15.3 15.3 0 0 1-4 10 15.3 15.3 0 0 1-4-10 15.3 15.3 0 0 1 4-10z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e100% made in New Zealand\u003c\/span\u003e \u003cspan style=\"display: inline-flex; align-items: center; gap: 8px; font-size: 13px; color: #555; background: #f7f7f5; padding: 9px 16px; border-radius: 10px; border: 1px solid #e5e5e5;\"\u003e\u003csvg width=\"14\" height=\"14\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#768B71\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex-shrink: 0;\"\u003e\u003cpath d=\"M12 2C8 6 4 10 4 14a8 8 0 0 0 16 0c0-4-4-8-8-12z\"\u003e\u003c\/path\u003e\u003c\/svg\u003eETA · EPA · DHA · OTA · natural GAGs\u003c\/span\u003e \u003cspan style=\"display: inline-flex; align-items: center; gap: 8px; font-size: 13px; color: #555; background: #f7f7f5; padding: 9px 16px; border-radius: 10px; border: 1px solid #e5e5e5;\"\u003e\u003csvg width=\"14\" height=\"14\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#768B71\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex-shrink: 0;\"\u003e\u003cpath d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"\u003e\u003c\/path\u003e\u003c\/svg\u003eSustainably farmed · filter feeders · no trawling\u003c\/span\u003e \u003cspan style=\"display: inline-flex; align-items: center; gap: 8px; font-size: 13px; color: #555; background: #f7f7f5; padding: 9px 16px; border-radius: 10px; border: 1px solid #e5e5e5;\"\u003e\u003csvg width=\"14\" height=\"14\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#768B71\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex-shrink: 0;\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cline x1=\"15\" y1=\"9\" x2=\"9\" y2=\"15\"\u003e\u003c\/line\u003e\u003cline x1=\"9\" y1=\"9\" x2=\"15\" y2=\"15\"\u003e\u003c\/line\u003e\u003c\/svg\u003eNo BHT · no BHA · no synthetic preservatives\u003c\/span\u003e \u003cspan style=\"display: inline-flex; align-items: center; gap: 8px; font-size: 13px; color: #555; background: #f7f7f5; padding: 9px 16px; border-radius: 10px; border: 1px solid #e5e5e5;\"\u003e\u003csvg width=\"14\" height=\"14\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#768B71\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex-shrink: 0;\"\u003e\u003cpolygon points=\"12 2 15.09 8.26 22 9.27 17 14.14 18.18 21.02 12 17.77 5.82 21.02 7 14.14 2 9.27 8.91 8.26 12 2\"\u003e\u003c\/polygon\u003e\u003c\/svg\u003eVet Recommended\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ── CLOSING CTA ── --\u003e\n\u003cdiv style=\"background: #3a4838; border-radius: 14px; padding: 32px 28px; text-align: center;\"\u003e\n\u003ch2 style=\"font-size: 22px; font-weight: bold; color: #fff; line-height: 1.35; margin: 0 0 12px;\"\u003eFrom puppyhood through senior years, omega-3 nutrition is essential. Give your dog or cat the natural New Zealand marine source that adds the ETA, natural cartilage compounds, and whole-food marine bioactives that complete the omega-3 picture.\u003c\/h2\u003e\n\u003cp style=\"font-size: 15px; color: #fff; line-height: 1.75; max-width: 500px; margin: 0 auto 16px;\"\u003eOne marine source. The omega-3 profile fish oil provides — plus the rare ETA that blocks both inflammatory pathways at once, the natural cartilage building blocks, and the marine peptides that make whole-food sources more than the sum of their isolated parts. 100% New Zealand. No synthetic preservatives. Clean three-ingredient formula. Veterinarian recommended.\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; color: #fff; line-height: 1.9; margin: 0 auto 20px; max-width: 500px;\"\u003eETA addressing both the COX-2 and 5-LOX inflammatory roads simultaneously · EPA providing the substrate the body needs to produce its own anti-inflammatory compounds · DHA supporting brain, nerve, and visual tissue from puppyhood through senior years · Natural glycosaminoglycans providing joint cartilage building blocks directly from the mussel · New Zealand olive oil and natural vitamin E keeping everything fresh without synthetic chemistry\u003c\/p\u003e\n\u003cp style=\"font-size: 15px; color: #fff; font-weight: bold; margin: 0;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sustenance Herbs","offers":[{"title":"Default Title","offer_id":52851057393973,"sku":null,"price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0702\/6733\/9061\/files\/CopyofCopyofCopyofCopyofCopyofCopyofUntitledDesign-79.png?v=1778348362","url":"https:\/\/theorganicdogshop.com\/products\/sustenance-herbs-green-lippies-capsules","provider":"The Organic Dog Shop","version":"1.0","type":"link"}