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Joonya · Made in Denmark · EU-Standard Formula
Plant-based natural pet wipes built around eight ingredients: 99.7% purified water, organic aloe vera, chamomile extract, jojoba oil, and a single natural antimicrobial preservative. EWG top-1 rated across every ingredient. DERMATEST approved. FSC-certified plant fiber that biodegrades in months, not decades. 80 extra-large wipes per pack.
The Wipe Goes On The Dog. Then The Dog Licks The Dog.
You have walked down the pet wipe aisle and read the panels. You have seen the four-to-six synthetic preservatives stacked together in formulas designed for shelf life rather than skin safety. You have noticed the synthetic fragrance compounds required only to mask the chemical character of the rest of the formula. You have looked at the surfactants borrowed from human laundry detergent and wondered how the same compound that strips grease from kitchen towels ended up in a wipe touching your dog's underbelly. And then you watched your dog lick their paws clean after every walk, and you knew that everything on that wipe just became an oral exposure rather than a topical one.
Dogs lick whatever we wipe on them. This is a simple biological fact most pet wipe manufacturers prefer not to think about. The chemical preservatives, the synthetic fragrance, the surfactant cocktails, the alcohol bases, and the formaldehyde-releasing agents that show up in budget pet wipes all end up in the dog's mouth within minutes. The dog grooms themselves. The wipe ingredients become an oral exposure rather than a topical one. The pet wipe category has been quietly cutting safety corners for decades because no one has been auditing it.
Joonya is built differently. Eight ingredients total. 99.7% purified water. Organic aloe vera, chamomile extract, and jojoba oil for the soothing layer. Silver (a patented natural antimicrobial that uses stabilized silver ions to prevent bacterial growth) as the only preservative, the same compound the World Health Organization has assessed as safe for drinking water sanitation. Every single ingredient holds a top-1 safety rating on the Environmental Working Group's Skin Deep database (the EWG, the third-party body that audits chemicals across the personal care category). No alcohol. No chlorine. No petrochemicals. No formaldehyde-releasers. No parabens. No phenols. No synthetic fragrance. No phthalates. No surprises.
The formula was originally developed in Denmark to meet EU regulatory standards for cosmetics, which are substantially more restrictive than US standards for personal-care products. The wipes were never originally marketed as pet wipes. Holistic dog parents found them first, started using them on their dogs, and discovered that the formula meant for the most sensitive skin in the world was also the cleanest wipe they had ever put on their dog. The plant-based Veocel fiber the wipe is made from comes from Forest Stewardship Council certified sustainable forestry and biodegrades in months rather than the decades plastic-based wipe materials require. The Organic Dog Shop carries Joonya specifically for the dog use case our holistic customers have been asking us to find for years.
Why This Wipe Is So Much Cleaner Than The Pet Wipe Aisle
The pet wipes industry has been quietly cutting safety corners for decades because no one has been auditing the standard. The baby wipes industry has not had that luxury. EU baby product regulations are substantially more restrictive than US standards for either baby care or pet personal care, and dramatically more restrictive than the regulatory bar that conventional pet wipes are held to. Joonya was designed and manufactured in Denmark to those baby product standards, which is the regulatory floor for the most sensitive skin a manufacturer can be asked to design for: a newborn.
Every single ingredient in the formula is completely safe for canine use. EWG top-1 safety ratings apply across species, and silver is the same natural antimicrobial the World Health Organization has assessed as safe for drinking water sanitation. Holistic dog parents discovered these wipes and started using them on their dogs because no conventional pet wipe came close to the ingredient standard, and The Organic Dog Shop carries them specifically for the dog use case our holistic customers have been asking us to find for years. The conversion-critical insight is simple: if you want the cleanest wipe for your dog, you should be looking at the cleanest baby wipe, not the cleanest pet wipe.
Three Things This Wipe Does That Conventional Pet Wipes Do Not
Water-First Formula
99.7% purified water does the actual cleaning work. The remaining 0.3% is organic aloe, chamomile, jojoba, and the trace pH and preservative compounds the formula needs. No chemistry pretending to be cleaning power.
Lick-Safe Ingredients
Every single one of the eight ingredients holds a top-1 safety rating on the EWG Skin Deep database. The dog grooms themselves after the wipe, and the residue they ingest is water, organic aloe, chamomile, and jojoba.
Plant-Based, Planet-Safe
The wipe itself is plant-based Veocel fiber, FSC-certified from sustainable forestry, biodegradable and compostable in months rather than the decades plastic-based wipe materials require. A tree is planted for every order through Trees.org.
Why This Is The Best Pet Wipe You Can Buy For Your Dog
Most pet wipes were formulated for shelf appeal and shelf life. Joonya was formulated for the most sensitive skin a manufacturer can be asked to design for, then adopted by holistic dog parents who recognized it as the wipe their dogs deserved. Here is how the formula compares head-to-head with the rest of the pet wipe category.
The conversion-critical comparison. Joonya is the only pet wipe in this category that combines an eight-ingredient formula with EWG top-1 ratings on every component, EU cosmetic regulatory manufacturing, FSC-certified plant fiber, and a single natural preservative replacing the four-to-six synthetic preservatives in conventional wipes. No other pet wipe on the US market matches this stack of standards. The "I Read Labels For You" reviewer, who has audited the ingredient panels of nearly every pet and personal-care wipe sold in the US, has rated Joonya the #1 safest wipe brand every year from 2018 through 2021.
What These Wipes Are Built For
Compulsive Paw Lickers
Dogs who lick their paws after every walk, which makes ingredient safety in the cleaning wipe an ongoing oral exposure concern rather than a one-time topical one
Sensitive Skin & Allergies
Hot spots, contact dermatitis, seasonal allergies, and dogs whose conventional pet wipes have caused or worsened the underlying irritation
Urban Environment Exposure
City dogs walking through sidewalks treated with deicing salt, lawns sprayed with herbicide, and the daily chemical residue your dog carries home on their paws
Tear Stain & Face Cleaning
Daily gentle cleaning around the tear stain area, the muzzle, and the chin without introducing irritants that compound the underlying condition
Senior Dogs Between Baths
Daily hygiene for dogs whose bathing frequency has decreased with age but whose cleaning needs around the muzzle, underbelly, and rear area have not
Puppy Daily Hygiene
Puppies whose still-developing systems benefit from the absence of synthetic preservatives, fragrance compounds, and formaldehyde-releasers
Hot Spots & Skin Irritation
Ear margins, hot spots, and irritated patches that need cleaning without additional chemical exposure compounding the underlying condition
Eco-Conscious Households
Households where the difference between plastic-based pet wipes that sit in landfill for centuries and biodegradable plant-fiber wipes matters across cumulative weekly use
The Four Ingredients That Do The Work
99.7% of the wipe is purified water doing the actual cleaning. The remaining 0.3% is dominated by three plant-based ingredients (aloe, chamomile, and jojoba) that carry the soothing work, plus a small percentage of trace technical compounds that keep the formula shelf-stable. Every single ingredient holds a top-1 safety rating on the EWG Skin Deep database. The wipe cleans with what nature uses to clean, then seals it in with what plants have been doing for skin for thousands of years.
The Foundation · 99.7% of the Formula
The wipe is overwhelmingly purified water. This is the design point most pet wipe brands have been engineering away from for decades because water alone has no shelf-stable preservative effect, no fragrance hook, and no marketing claim that drives shelf appeal. Joonya solved the preservation problem with a single natural compound rather than the four-to-six synthetic preservatives most pet wipes use. The result is a wipe that does its actual job (cleaning) with water rather than with chemistry.
Think of the 99.7% water content as the absence of unnecessary chemistry. The wipe cleans with what nature uses to clean.
Why 99.7% water matters. Conventional pet wipes are typically 70 to 85% water by volume, with the remainder being a stack of synthetic preservatives, fragrance compounds, and surfactants. Joonya's 99.7% water content reflects deliberate engineering: solve the preservation problem naturally, and the wipe can be mostly what wipes were meant to be in the first place.
The Hydrator
Organic aloe vera is rich in amino acids, folic acid, and vitamins A, C, and E. It deeply soothes and moisturizes irritated skin, which matters for dogs with allergic skin patches, hot spots, post-walk paw irritation, or chronic sensitivities. The aloe used in Joonya is certified organic and rated at the top of the EWG Skin Deep safety scale.
Think of aloe as one of the most ancient and well-documented skin soothers in herbal tradition. It hydrates without sealing in heat or clogging pores, and it has been used on irritated and sun-stressed skin for thousands of years across both human and animal applications.
EWG safety rating: 1 (the cleanest possible). Aloe barbadensis leaf juice powder sits at the safest end of the entire EWG Skin Deep database. The same ingredient is used in baby care, post-sun preparations, and the cleanest human skin care products on the market.
The Calmer
Chamomile is one of the most well-documented natural skin healers in traditional herbal medicine. Its anti-inflammatory and skin-calming compounds are particularly useful for dogs with reactive skin patterns, contact dermatitis, or chronic seasonal allergies that show up as ear margin redness, muzzle irritation, or between-toe inflammation. EWG top-1 rated for safety.
Think of chamomile as the plant that calms human skin in baby lotions and post-sun preparations. It soothes reactive skin without introducing any sedating compounds or active drugs, which is why it has held up across centuries of human and veterinary use.
The natural anti-inflammatory. Chamomile's primary active compounds (chamazulene and bisabolol) have been studied for their anti-inflammatory effects on skin for decades. The same plant that calms a baby's diaper-area redness calms your dog's underbelly irritation after a hot, allergen-heavy walk.
The Sealer
Organic jojoba oil contains vitamins E, B-complex, and zinc. Its molecular structure mirrors the body's natural sebum (the oily substance the skin produces to maintain its moisture barrier), which means it absorbs quickly and deeply without clogging pores or leaving a greasy residue. EWG top-1 rated.
Think of jojoba as the closing step in the wipe's natural soothing sequence. Water cleans. Aloe hydrates. Chamomile calms. Jojoba seals in the moisture and leaves the skin barrier intact rather than dried out, which is the failure mode that conventional pet wipes produce after repeated daily use.
Sebum-matched absorption. Jojoba is technically a liquid wax rather than an oil, and its molecular structure is closer to skin's natural sebum than almost any other plant-derived ingredient. This is why it absorbs without leaving a greasy film, which matters for the underbelly and between-toe skin where greasy residue would trap dirt and worsen irritation.
Full Label Transparency · The Trace Technical Ingredients
The remaining trace ingredients (less than 0.3% combined) keep the formula shelf-stable. Silver is a patented natural antimicrobial (the same compound the World Health Organization has assessed as safe for drinking water sanitation), used in place of the four-to-six synthetic preservatives in conventional wipes. Citric acid and sodium citrate are natural pH regulators, the same compounds that occur in citrus fruits. Decyl glucoside is a mild plant-based surfactant derived from coconut.
All four are rated at the top of the EWG Skin Deep database for safety. Each one is on the label by name. No hidden synthetic preservatives. No fragrance. No surfactants borrowed from human laundry detergent.
The wipe itself is made from Veocel, a plant-based fiber produced by Lenzing from wood pulp sourced through Forest Stewardship Council (FSC) certified sustainable forestry. The wipes are biodegradable and compostable, breaking down in months rather than the decades plastic-based wipe materials require. The manufacturing process uses a closed-loop solvent recycling system, which is the technical detail that distinguishes responsibly sourced plant fiber from greenwashed alternatives.
Think of the wipe material as the natural equivalent of cotton, but more absorbent and grown in a forest rather than on a pesticide-heavy cotton field. The wipe ends up in your compost or trash, not in a landfill for a century, and it never carried plastic in the first place.
Why This Is The Cleanest Pet Wipe On The Market
The pet wipe category has been quietly cutting safety corners for decades because no one has been auditing the standard. Joonya's wipes were originally developed in Denmark to meet EU regulatory standards for cosmetics, which are substantially more restrictive than US standards for personal-care products. The result is a formula that earned every single ingredient a top safety rating on the Environmental Working Group's Skin Deep database, and a wipe material certified by the Forest Stewardship Council and produced through closed-loop solvent recycling. The certifications are verifiable third-party standards, not self-declared marketing claims.
This is the cleanest pet wipe formula available in the US market today. Eight ingredients total, every one EWG top-1 rated. The average safety rating across all eight ingredients is 1.14 out of 10, where 1 is the cleanest possible rating in the entire Environmental Working Group Skin Deep database. DERMATEST approved for the most sensitive skin. Plant-based FSC-certified Veocel fiber. Made in Denmark to EU baby product regulations, which are dramatically more restrictive than US standards for either baby or pet personal care. Silver dihydrogen citrate natural preservative replacing the four-to-six synthetic preservatives in conventional wipes. A tree planted for every order. The same ingredient standard a label-reading parent would apply to a wipe for their own newborn, because that is exactly what this wipe was originally designed to be.
EWG Top-1 Across Every Ingredient
The Environmental Working Group's Skin Deep database rates every one of the eight ingredients at the cleanest end of the safety scale. Few wipes in any category achieve this.
DERMATEST Approved
Third-party dermatological testing (DERMATEST, the certifying body for sensitive-skin products) confirms the formula does not cause skin irritation or hypersensitivity reactions
EU Regulatory Standards
Made in Denmark to EU cosmetic regulations, which restrict more ingredients than US baseline personal care standards. The ingredient bar is meaningfully higher
FSC-Certified Plant Fiber
Forest Stewardship Council certification on the wipe material, with closed-loop solvent recycling in the manufacturing process. Verifiable third-party sustainability, not greenwashed marketing
Eight Ingredients Only
Conventional pet wipes commonly carry 15 to 25 ingredients including stacked synthetic preservatives and fragrance compounds. Joonya is eight, and every one is on the label by name
Tree Planted Per Order
Through Trees.org, a tree is planted for every order. Environmental commitment built into the supply chain rather than added as an afterthought marketing claim
And The Full List Of What Is Not In The Formula
Most pet wipes contain at least four to six of the following. Joonya contains zero. This is the clean-label standard most pet wipe brands have not been pushed to meet because no one was auditing the category until the holistic-leaning customer base started looking. Each exclusion is deliberate and verifiable on the ingredient panel.
No alcohol (which dries and irritates sensitive paw skin). No chlorine (which leaves bleach residue that dogs ingest during grooming). No petrochemicals (petroleum-derived ingredients hiding under names like "mineral oil," "PEG-" compounds, and "polysorbate"). No formaldehyde-releasing preservatives (which slowly release formaldehyde over the shelf life of the wipe pack). No parabens (which have been linked to endocrine disruption in studies the cosmetics industry has spent decades pushing back against).
No phenols, including phenoxyethanol (the most common synthetic wipe preservative whose safety profile is still actively contested in the dermatological literature). No phthalates (plasticizer compounds linked to hormonal effects). No synthetic fragrance (which can hide dozens of undisclosed chemicals under a single label term). No plastic-based wipe material (the standard fiber base in conventional pet wipes that sits in landfill for centuries). The cumulative absence is the point.
What This Looks Like Inside Your Dog's Daily Routine
Imagine a dog who lives the daily reality of being a dog. They walk through lawns sprayed with weed killer. They cross sidewalks salted in winter and asphalt baked with whatever urban runoff was on the surface. At the end of every walk they come back into the house carrying the day's chemical and biological residue on their paws and underbelly. And then they groom themselves. The paws get licked. Whatever is on them ends up inside them. This is the gap that pet wipes were supposed to fill, and the gap most pet wipes have made worse rather than better.
Paws come clean of pesticide residue, urine, salt, and trail debris
99.7% purified water and three plant-based soothing ingredients do the cleaning work that conventional wipes resort to chemistry to accomplish.
The dog grooms themselves and the residue they ingest is safe
Purified water, organic aloe, chamomile, and jojoba oil at trace levels. The oral exposure that comes after every wipe stops being a concern.
Sensitive skin patches do not get further irritated by the cleaning itself
Underbelly, between toes, ear margins, and tear stain areas tolerate daily cleaning without the rough texture or chemical sting of less gentle wipes.
Chronic seasonal allergies and contact dermatitis improve over weeks
Removing the layered chemical exposure from conventional pet wipes reduces the cumulative trigger load that keeps the underlying allergic reactivity high.
Hot spots, ear margins, and tear stain areas clean without compounding the condition
The areas that need the most careful cleaning are the ones where conventional wipes do the most damage. The gentle formula lets you address them without adding to the underlying irritation.
The dog's olfactory environment stays clean
The wipes are fragrance-free, so they do not mask the natural scent signals dogs rely on for orientation. The dog still smells like themselves after a wipe-down.
The biodegradable plant fiber returns to the earth
Cumulative weekly wipe use stops contributing to plastic-based wipe waste sitting in landfill for centuries. The Veocel fiber breaks down in months.
The wipe stops being a thing you hesitate before using
For label-reading pet parents who have been auditing every contact substance in the dog's environment, the wipe finally stops being the compromise. The cleaning step becomes another piece of the natural daily routine rather than a residual concern at the back of your mind.
A Few Notes On Where Not To Use The Wipes
Do not use deep inside the ear canal. The wipes can clean the outer ear flap and the visible portion of the ear, but should not be used deep inside the canal. Veterinary guidance is to avoid introducing any substance deep into the canine ear canal without specific veterinary direction.
Do not use on open wounds, surgical sites, or actively bleeding cuts. Consult your veterinarian about appropriate wound-care wipes or rinses for those situations. The gentle formula was not designed for open-wound contact.
Resealable pack lid maintains wipe moisture. Reseal the pack after every use. Once opened, the natural preservative system maintains effectiveness for the duration of normal household use (typically two to three months for a single pack at average daily use). Store at room temperature out of direct sunlight.
Is This Right For Your Dog
Compulsively licks their paws after walks, which makes ingredient safety in the cleaning wipe an ongoing oral exposure concern rather than a one-time topical one.
Has sensitive skin, allergies, hot spots, or any condition where conventional pet wipes have caused or worsened irritation.
Has chronic seasonal allergies and you are auditing every contact substance in their environment for cumulative irritation.
Is a puppy whose still-developing system you would rather not expose to synthetic preservatives, fragrance compounds, or formaldehyde-releasers.
Is a senior dog whose bathing frequency has decreased but whose daily cleaning needs have not, particularly around the muzzle, underbelly, and rear area.
Lives in an urban environment where sidewalks, parks, and lawns carry pesticide, herbicide, and chemical residue your dog walks through daily.
Belongs to a holistic, label-reading pet parent who reads the EWG Skin Deep database and refuses to buy products with synthetic fragrance, parabens, or alcohol.
Is a working, sporting, or hunting dog whose daily paw cleaning needs outpace the bathing schedule and require a daily wipe-based routine.
Has tear staining, ear margin irritation, or muzzle yeast that requires daily gentle cleaning without introducing additional chemical exposure.
Lives in a multi-pet household where one truly clean wipe serves multiple dogs across daily grooming routines.
Is part of an eco-conscious household where the difference between plastic-based pet wipes and biodegradable plant-fiber wipes matters across cumulative weekly use.
Has been the recipient of trial-and-error wipe brand testing, and you have not found one that meets the ingredient standard you would apply to your own skin.
How To Use Them
Pull a single wipe from the resealable pop-up pack. The extra-large size means fewer wipes per cleaning session than standard pet wipes. Reseal the pack lid after each use to maintain wipe moisture across the full pack life. Joonya wipes are safe for daily use; the ingredient profile is gentle enough for daily exposure without the cumulative irritation that conventional pet wipes can cause over time.
Common Daily Use Cases
Frequency guidance. Joonya wipes are safe for daily use. There is no maximum frequency limit because the ingredient profile is gentle enough for daily exposure without the cumulative irritation that conventional pet wipes can cause over time. For dogs with active allergies, hot spots, or sensitive skin issues, daily use is often appropriate.
Works Well With
Joonya is the daily clean. Here are the natural products that build on top of it for specific skin, eye, and allergy concerns.
HOCL Rescue Spray (The Organic Dog Shop)
The lead pairing for the skin-issue customer. Joonya wipes clean. HOCL Rescue Spray treats. For dogs with hot spots, recurring ear flare-ups, paw infections, or skin irritation that requires both cleaning and antimicrobial action, the natural daily wipe routine paired with targeted HOCL spray applications produces results neither product can achieve alone. We built the HOCL Rescue Spray because no existing topical antimicrobial met our standard for daily-use clean ingredients.
Pure and Natural Pet Tear Stain Removing Under Eye Wipes
For dogs with active tear staining (particularly white-coated breeds, brachycephalic breeds, and dogs prone to brown discoloration under the eyes), the tear-stain-specific wipes provide targeted action that the general-purpose Joonya wipes cannot match. USDA-certified organic witch hazel, cucumber, and chamomile in a wipe designed specifically for the under-eye area.
New Zealand Natural Pet Manuka Honey Wipes
For dogs with active hot spots, insect bites, minor skin abrasions, or chronic skin irritation requiring antibacterial natural support. Manuka honey's well-documented antimicrobial and skin-healing properties provide a different action category than the gentle daily cleaning of Joonya. Use Joonya as the daily wipe and Manuka Honey wipes as the targeted treatment when active skin events occur.
Nordic Naturals Pet Cod Liver Oil
Internal complement to topical cleaning. Cod liver oil's naturally occurring vitamin A, vitamin D, and DHA support skin cell turnover, immune function, and the underlying tissue health that determines whether daily cleaning maintains a healthy coat or merely addresses surface symptoms. Inside-out support for dogs whose skin and coat concerns benefit from both topical care and nutritional foundation.
Animal Essentials Seasonal Allergy and Quercetin
For dogs whose chronic skin issues are driven by underlying allergic reactivity. Quercetin acts as a natural mast-cell stabilizer (the immune cells that release histamine during allergic reactions) that quiets the histamine response from the inside while the daily Joonya wipe routine removes environmental triggers from the coat and paws on the outside. Particularly useful in spring and fall when environmental allergens stack on top of food sensitivity reactions.
Frequently Asked Questions
Are Joonya wipes safe for dogs to lick?
Yes, and this is the central design point that distinguishes Joonya from most pet wipes on the market. Every ingredient holds a top-1 safety rating on the Environmental Working Group's Skin Deep database, which assesses chemicals for skin irritation, toxicity, and oral exposure risk. The silver dihydrogen citrate preservative has been independently assessed as safe by the World Health Organization and the EU's Scientific Committee on Consumer Products. The formula contains no alcohol, no formaldehyde-releasers, no parabens, no synthetic fragrance, and no other compounds that conventional pet wipes use that would be concerning for daily oral exposure during normal canine self-grooming behavior.
How are these different from other natural pet wipes?
The differentiator is the ingredient profile and the regulatory standard. Many "natural" pet wipes still contain phenoxyethanol, propylene glycol, or undisclosed fragrance compounds. Joonya's full formula is eight ingredients with no hidden synthetics. The wipes are made in Denmark to EU regulatory standards that exceed US baseline requirements for personal care products, which means the ingredient bar is substantially higher than US-domestic competitor wipes. The wipe material is plant-based Veocel rather than plastic-based polyester, which makes it biodegradable rather than landfill-permanent.
Why is the ingredient profile so much cleaner than typical pet wipes?
The formula was originally developed in Denmark to meet the strictest skin safety standards in the world for the most sensitive skin a manufacturer can be asked to design for. The ingredient profile that earned every single component a top EWG safety rating happens to also be the ingredient profile that holistic dog parents have been asking pet wipe manufacturers to deliver for years. The wipes work beautifully on dogs because they were engineered for ultra-sensitive skin from the start, with no fragrance, no harsh preservatives, and no plastic-based fibers.
Can I use these on my dog's face? In their ears?
Yes for the face, with care. Wipe gently around the muzzle, eyes (avoiding direct contact with the eyeball), and chin. For the ear, you can use the wipes to clean the outer ear flap and visible portion of the ear opening, but do not insert the wipe into the ear canal. Veterinary guidance is to avoid introducing any substance deep into the canine ear canal without specific veterinary direction.
Are these safe for puppies and senior dogs?
Yes for both. Puppies have particularly sensitive developing systems and benefit from the absence of synthetic preservatives, fragrance, and harsh surfactants that conventional pet wipes contain. Senior dogs often have thinner, more delicate skin and can no longer tolerate the rough texture or chemical sting of less gentle wipes. Joonya's soft Veocel material and 99.7% water formula is well tolerated across the age spectrum. The DERMATEST approval covers all skin types without age restriction.
How long does a pack last?
Each pack contains 80 wipes measuring approximately 7 by 8 inches each. For a single-dog household using the wipes for daily paw cleaning, post-walk wipe-downs, and weekly grooming, one pack typically lasts six to eight weeks. Multi-dog households or households using the wipes for more frequent applications (allergic dogs needing daily multiple cleanings, sporting dogs with high paw-cleaning needs) typically go through a pack in three to four weeks. The extra-large wipe size means fewer wipes per cleaning session compared to standard pet wipes.
How should I dispose of used wipes? Are they really compostable?
The wipes are made from plant-based Veocel fibers that are technically compostable in home compost systems and biodegradable in commercial composting facilities. The breakdown time in home compost is typically months rather than the years required for plastic-based wipes. Used wipes contaminated with animal waste are generally not appropriate for home compost, but wipes used for general cleaning, paw cleaning after dry walks, or face cleaning can be composted. For wipes you do not compost, standard household waste is appropriate.
Are these eco-friendly in actual practice or just marketing?
The eco-claims are backed by verifiable third-party certifications rather than self-declared marketing. FSC (Forest Stewardship Council) certification on the wipe material, closed-loop solvent recycling in the Lenzing manufacturing process, plant-based fiber rather than plastic-based polyester or polypropylene, biodegradable and compostable end-of-life, and a tree planted for every order through Trees.org. The standards are documented and verifiable.
The Clean Standard You Expect
The pet wipe category has been quietly cutting safety corners for decades because no one has been auditing the standard. Joonya occupies that gap. EWG top-1 rated across every one of the eight ingredients. DERMATEST approved for the most sensitive skin. Plant-based Veocel fiber from FSC-certified sustainable forestry. Made in Denmark to EU cosmetic regulatory standards that exceed US baseline. Silver dihydrogen citrate natural preservative replacing the four-to-six synthetic preservatives in conventional wipes. The same ingredient standard a label-reading parent would apply to a wipe for their own newborn, adapted for the dog who licks themselves clean.
99.7% purified water. Eight ingredients. EWG top-1 across every one. DERMATEST approved. FSC-certified plant fiber. Made in Denmark.
The dog will lick whatever we wipe on them. This is the wipe we trust them to lick.
